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Top 6 golden principles for web designers in 2017

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 Let’s face it, no matter what conversion tactic you may utilize for your website or make any offers, it is not going to do much in actual value conversion if your site happens to be poorly designed. This is one of the reasons why you need to consult professional web designers in London right away and ensure that your website is developed by real professionals and not a fly by operator. These are some of the golden principles you need to keep in mind when planning to overhaul your current website and one that you may want to discuss with your London web designers.

  •          Visual hierarchy:– it is important that you make the important parts of your website stand out. Since the average online user rarely spends more than a minute on any website, it is pivotal that you make the important parts of your website, like the call to action, buy/purchase button, images for your product/services stand out. Make sure that the images you use is rich in both tone and color so that it snags the user’s attention right away. Visual hierarchy is both important and essential for all websites.
  •           Simplify:– some of the top websites are extremely simplistic from Google to many others; the point being that the more choices you offer, the user is going to get bored and move away. So simplify the drop down menu, the choices a visitor has to make in order to better convert your viable leads
  •          Size matters:– if you want your user to click on a particular button, then you can change the font, the background color and even make it larger so that the user can easily see it despite all the content that’s posted on the landing page. So make sure that you make this particular choice stand out by using a slightly larger size and this should help with the conversion rate as well.
  •          Images:- Good images make all the difference, and that’s the truth. Poorly shot images do not do much when it comes to converting those valuable leads. This is why it is important that you utilize good quality images and use the rule of three. Essentially you divide the image into nine panels to center the important elements of the image. The more prominent the image, the better the conversion rate.
  •      Tag and categorize:– it is important that you group similar elements together and list them as this can help to improve navigation and functionality of the website in question.
  •       White space:– no matter how good your content is or the images you use, it is crucial that you learn to use the ‘negative space’ to make parts of your website stand out for all the right reasons. White space can be used to make certain features of your website stand out from the rest. These are some of the reasons why you may want to hire professional website designers, just google “London web designers” or “website designers in London” for some of the top listings.

Companies web design is a professional web design company with years of professional web design backing them up. Call them today to develop highly functional websites at competitive rates


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